Oli Jones

Design & Art Direction

Snapp Guides Brand

SNAPP Guides is a beautifully designed, simple to use tool for photographers who want to discover and get to incredible locations to photograph.

The app is currently being built, launching later this year. The idea and concept has already received funding from the Slovenian creative council and the two founders are wonderfully creative people. I really enjoyed working with them both in creating the brand direction for SNAPP Guides. We had a lot of fun and I hope this is reflected in the designs and sketches below.

Final identity for product launch
Final identity for product launch
Website homepage
Website homepage
Product features page for the website
Product features page for the website
How the brand translates across social media channels
How the brand translates across social media channels
Initial themes for the brand
Initial themes for the brand
Bespeoke font, Inspired by organic shapes and landscapes
Bespeoke font, Inspired by organic shapes and landscapes
Inspired by a 'photographic flash' and 'framing'
Inspired by a 'photographic flash' and 'framing'
'Framing' the 'location pin' - use already established visual aids
'Framing' the 'location pin' - use already established visual aids
SNAPP Guides is about seeking new locations - replace the 'A' with a location arrow
SNAPP Guides is about seeking new locations - replace the 'A' with a location arrow
Experiment with dotted lines and frames
Experiment with dotted lines and frames
Final refinement of fonts
Final refinement of fonts