Oli Jones

Design & Art Direction

Ideas Britain Brand

Ideas Britain is an exciting new broadcast platform that showcases people’s ideas, providing a new way to access opportunities and knowledge for ideas at any stage of development. People can view, help and vote ideas they like and want to see succeed. The most popular ideas win funding, expert advice and guidance from industry experts.

I’ve collaborated with Amy Vidler to create a striking brand presence for Ideas Britain. Please see below for the brand story and processes we went through - I loved every minute working on this project, so I hope it shines through in the final executions.

  • Role: Design Strategy
  • Client: Ideas Britain
The final logo
The final logo
Brand identity on ideasbritain.com
Brand identity on ideasbritain.com
How the brand works across social media channels
How the brand works across social media channels
We explored different themes - spotlight, celebrity, showcase
We explored different themes - spotlight, celebrity, showcase
No matter what we tried, we always came back to the light bulb as a brand mark
No matter what we tried, we always came back to the light bulb as a brand mark
We started to take our sketches into illustrator to experiment with fonts and finish
We started to take our sketches into illustrator to experiment with fonts and finish
We finally settled on a more abstract representation of a futuristic light bulb (lightbulb 2.0) and started experimenting with fonts
We finally settled on a more abstract representation of a futuristic light bulb (lightbulb 2.0) and started experimenting with fonts
With some fine tuning, we created a bespoke font for the 'ideas' lettering and used 'ASAP regular' for the 'Britain' lettering
With some fine tuning, we created a bespoke font for the 'ideas' lettering and used 'ASAP regular' for the 'Britain' lettering